
Business Fairytale was an original WIP event that explored parallels between Armenian folktales and contemporary business-management challenges.
A familiar language for difficult questions
Stories offered a memorable way to examine leadership choices, organizational behavior, conflict, responsibility, and change.
More than 200 senior and middle managers from leading Armenian companies participated in the event.
Historical project record
“Business Fairytale” was an exclusive event that drew parallels between Armenian folktales and contemporary business management challenges.
The event was attended by over 200 senior and mid-level managers from Armenia’s leading companies.










