“Ecosystem Business and Behavioral Marketing” course
- Format
- Open course
- Date
- 28 April – 27 May 2026
From April 28 to May 27, the “Ecosystem Business and Behavioral Marketing” course, organized by WIP – Work In Progress, was delivered by Artyom Ghazaryan, General Director of Telcell.
Over six sessions, participants studied the principles of building business ecosystems, customer behavior and decision-making mechanisms, as well as customer journey mapping (CJM) and behavioral marketing tools.
The course combined theoretical knowledge with practical work, analyzing examples from local and international companies and discussing real business challenges. Special attention was paid to opportunities for business growth through interconnected products, platforms and partner networks.
Participants became familiar with tools for analyzing customer behavior, mapping the customer journey and developing an ecosystem strategy, so they can make data-driven decisions and discover new growth opportunities in their businesses.
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