WIP consulting company implemented a two-month development course for the employees of Mogo Armenia’s call center, aimed at improving the quality of customer communication, strengthening team trust, and fostering a culture of service excellence.
Throughout the program, participants explored in depth how the call center shapes the company’s external perception, and how employees’ beliefs and internal confidence influence their communication effectiveness. The training combined psychological approaches, practical exercises, and real call analyses, helping participants develop skills in active listening, persuasive speaking, emotion management, and building long-term customer relationships.
The course was led by Varduhi Harutyunyan, WIP’s founder and lead consultant, who integrated communication psychology with sales methodologies to create a learning environment where participants not only developed skills but also rediscovered their sense of professional value.
This collaboration became yet another testament to the fact that the quality of human interaction determines the quality of a brand’s perception, and that investing in team development is the foundation of a company’s success.
